MKT 421 Week 4 Summary Assignment

Mkt 421 Weekly 4 Summary

2. Based the week 4 learning activities, review one of the week 4 video learning activities below and describe in 2 paragraphs on how the related to one or more of the learning objectives and lessons learned might be used in supporting your assignments.

Videos:

–          Mobile Marketing – video

–          Digital Marketing Strategies – video

–          Content Marketing – video

Learning Objective

o    4.1 Examine how channels of distribution efficiently deliver a product into the hands of the consumer.

o    4.2 Compare brick-and-mortar vs. online retail strategies.

o    4.3 Compare the advantages and disadvantages of the following promotional methods: mass marketing, direct marketing, personal selling, public relations, and digital marketing.