MKT 421 Week 5 Promotional Strategy Presentation

Prepare a 20 to 25-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

Compile the information presented in your previous papers along with individual assignments.

Include the following in the presentation:

• Identify your target audience (demographic, geographic, psychographic and buyer behavior) along with the target market for your product.
• Describe the 4 P’s based on the marketing mix for your product.

  • Include table on how each of 4 P’s may change per stage of the Product Life Cycle

• Position your product based on competitive analysis by including perceptual mapping and gap analysis.
• Explain your promotional strategy for your product.
• Include how you will use at least three of the following elements:

  • Advertising
  • Public relations
  • Digital marketing, including social media
  • Sales promotion
  • Direct marketing
  • Event marketing
  • Outdoor

• Develop an initial budget for your plan.
• Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
• Provide justification for your choices.
• Explain the evaluation and control methods you will use to measure the success of your plan.
• Review the Mkt421 Marketing Plan provided and include insight into any topics not outlined above to ensure a complete plan is presented.

Include:

1. At least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.
2. Appendix slide with with the following:

›Team Member Name

›Task Assigned

›Task Completed

Issues or Concerns (use None if there is no issues)

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.