MKT 431 All Discussions

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MKT 431 All Discussions
MKT 431 All Discussions
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MKT 431 All Discussions

The Latest Version A+ Study Guide

 

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MKT 431 All Discussions Link

https://hwsell.com/category/mkt-431/

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MKT 431 Wk 1 Discussion – External Marketing Elements

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

 

Due Day 3

Respond to the following in a minimum of 175 words:

 

Poppa Joe’s Pizza has been a staple in the community since 1993 but has seen a steady decline in popularity since 2017. “Poppa” insists that everything should remain the same in the shop, on the menu, and in the décor (the same red-and-white-checked tablecloths). He comes from the “if it ain’t broke don’t fix it” school of thought.

 

Poppa Joe’s son, Vincent, just graduated with a marketing degree and wants to shake things up by bringing the restaurant up to date. He has proposed changes due to external factors that include new menu items, an advertising campaign, a face-lift for the dining area, delivery tracking, and Wi-Fi.

 

This is an example of a business in flux. We have all witnessed both a successful market adjustment or an epic failure to adjust.

 

Imagine that you are on Vincent’s marketing team and think about a time when you have seen a business make a change with one of the external factors below. Explain your suggestion for what might make sense for Poppa Joe’s to focus on next.

  • Trends
  • Taxes
  • Competition
  • Regulations/laws (federal, state, local)
  • Available talent pool
  • Economy
  • Costs for materials
  • Weather
  • Insurance/licensure requirements
  • Global pandemic

 

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.

 

MKT 431 Wk 2 Discussion – Customer Profile Data

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

 

Due Day 3

Respond to the following in a minimum of 175 words:

 

Use the ESRI Zip Lookup to search “32080” for Poppa Joe’s Pizza Shop. Based on your insights from the customer profile data, help Vincent suggest and support 1 strategic move that his dad’s restaurant can make.

 

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.

 

MKT 431 Wk 3 Discussion – Branding Message

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

 

Due Day 3

Respond to the following in a minimum of 175 words:

 

Vincent will meet with Poppa Joe later this week to discuss a new branding message for the pizza shop. He has asked you to think about your favorite pizza restaurant and create a list of distinguishing characteristics that make it your favorite. Clearly identify each characteristic and describe what actions are carried out to make it remarkable. Vincent is hoping to use this informal secondary research to prepare his pitch for Poppa.

 

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.

 

MKT 431 Wk 4 Discussion – Pricing, Technology, and Distribution

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

 

Due Day 3

Respond to the following in a minimum of 175 words:

 

You run into to Vincent at a networking meeting for small business owners and he asks you, as a fellow small business owner, to share and explain 2 ways your business is or will be different from your competitors in the areas of pricing, the use of technology, or distribution strategy. He also asks that you provide examples from your experience in your response.

 

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.

 

MKT 431 Wk 5 Discussion – Promotional Campaigns and Strategy

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

 

Due Day 3

Respond to the following in a minimum of 175 words:

 

Vincent has come to trust your opinion and guidance and has again called upon your expertise. In your latest conversation, Vincent has asked you to create a list of important considerations when planning a promotional campaign and how those considerations are used to shape a promotional strategy. He asks that you include examples in your response as well.

 

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.