MKT 431 Wk 5 Discussion – Promotional Campaigns and Strategy

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3

Respond to the following in a minimum of 175 words:

Vincent has come to trust your opinion and guidance and has again called upon your expertise. In your latest conversation, Vincent has asked you to create a list of important considerations when planning a promotional campaign and how those considerations are used to shape a promotional strategy. He asks that you include examples in your response as well.

Due Day 7

Post 2 replies to classmates or your faculty member. Be constructive and professional.