MKT 431 Week 2 Ethics and Product Consumption Paper

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MKT 431 Week 2 Ethics and Product Consumption Paper
MKT 431 Week 2 Ethics and Product Consumption Paper
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MKT 431 Week 2 Ethics and Product Consumption Paper

Resources: University Library, Internet

Go to the World’s Most Ethical Companies® Honorees or a similar site and select a company with a reputation for ethical business practices.

Write a 350- to 700-word paper in which you complete the following:

  • Evaluate the company’s past performance marketing their product using the six pillars of the marketing code of ethics (as set forth by the American Marketing Association) –honesty, responsibility, caring, respect, fairness, and citizenship.

  • Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.

Use at least two research sources for this paper.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.