MKT 431 Week 2 Unique Selling Position Worksheet

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MKT 431 Week 2 Unique Selling Position Worksheet
MKT 431 Week 2 Unique Selling Position Worksheet
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MKT 431 Week 2 Unique Selling Position Worksheet

Complete the Unique Selling Position Worksheet.

Click the Assignment Files tab to submit your assignment.

Unique Selling Position Worksheet

 

Review the information in Fig. 6.2 on pages 133-135 in the Preparing Effective Business Plans text. Complete each section below. Be sure to cite your sources when necessary (including all uses of the textbook).

 

  1. Buyer Information

 

Discuss in 350 to 700 words total, the buyer behavior information presented in the section:

 

Motivation 
Income Level 
Lifestyle 
Environment 
Programs and Facilities 

 

 

  1. Selling Position

 

Address in 3-5 sentences what makes this a unique selling position for the organization.

 

 

  1. Business Analysis

Explain in no more than 350 words why Prime Adult Fitness has a good business idea. Base this on the buyer information presented, as well as an analysis and application of course topics.