MKT 431 Week 3 Brand Management, Part I

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MKT 431 Week 3 Brand Management, Part I
MKT 431 Week 3 Brand Management, Part I
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MKT 431 Week 3 Brand Management, Part I

Purpose of Assignment

The purpose of this assignment is to help you create and maintain a brand image that appropriately reflects your small business.

Assignment Steps

Write a 1,050-word paper in which you address the following:

  • Answer the following questions:

    • What makes your product or service unique?

    • What is your market niche?

    • How would you describe your company?

    • How strong will your presence be on social media?

  • Outline the perception that you want consumers to have about your brand when they first see it, and explain your reasoning.

  • State the top three specific challenges to your business.

  • Describe how you plan on meeting and exceeding potential challenges to the creation of a good brand for your business.

  • Explain how your closest competitor’s brands are similar or different.

  • Evaluate how effective your brand is against your competitor’s brands through an analysis of strengths and weaknesses.

Click the Assignment Files tab to submit your assignment.

Note: Please save this graded assignment for MGT/465 as you will use this information as a basis for creating your Business Plan.