MKT 431 Week 4 Pricing Strategy

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MKT 431 Week 4 Pricing Strategy
MKT 431 Week 4 Pricing Strategy
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MKT 431 Week 4 Pricing Strategy

Purpose of Assignment

The purpose of this assignment is to help you create and justify pricing for your product and service while keeping the motives of your competition in mind.

Assignment Steps

Review the Week 4 Electronic Reserve Readings article “Practical Pricing is Key” by Gooch.

Create a presentation that is at least 10 slides in length.

Note: You can use a presentation format of your choice including, but not limited to: Microsoft® PowerPoint®, infographics, or word documents with visuals.

Include the following in your presentation:

  • Compare and contrast the various pricing practices discussed.

  • Explain the technology under consideration for your business.

  • Evaluate the distribution channels that you propose using.

  • Identify key issues related to pricing in your industry, and explain how your pricing strategy will affect your business.

  • Rate the attractiveness of your industry as a business opportunity.

  • Create general recommendations that might apply to any competitor when pricing is in question.

Click the Assignment Files tab to submit your Team Presentation.

Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment.