MKT 435 Wk 1 Discussion – Consumer Behavior

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday 

Respond to the following in a minimum of 175 words:

Consumer behavior has a major part in the development of a marketing strategy. What are some of the elements of the consumer behavior decision-making process? Why is it important to understand these elements? How would you apply them to a marketing strategy?

Due Monday 

Reply to at least two of your classmates. Be constructive and professional in your responses.