MKT 435 Wk 2 Discussion – The Mind of the Consumer

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday 

Respond to the following in a minimum of 175 words:

Understanding the mind of the consumer is important when developing a marketing strategy. Why is it important to understand how attitudes are formed and changed through motivation and emotion? How can understanding the attitudes help you when creating a marketing strategy?

Due Monday 

Reply to at least two of your classmates. Be constructive and professional in your responses.