MKT 438 Week 2 Part I: Public Relations Campaign

Resources: The Practice of Public Relations textbook, University Library, Internet.

Select a PR scenario from the following list:

• An organization wants to position itself as a leader in embracing diversity in the workplace
• An organization is experiencing security issues associated with operating on the Internet
• An organization is moving one of its manufacturing facilities to another country to maximize labor cost reductions
• An organization wants to create awareness of its efforts in sustainability, recycling and reusability.

Select an industry that operates in your selected scenario.

• A home health care provider
• A regional airline
• A manufacturer or auto parts and components
• A non-profit organization focused on youth and young adults

Select an actual company/organization in the chosen industry.  This company/organization will be the basis for your PR Campaign.

Attain your instructor’s approval before starting this project.

Prepare a 700- to 1,050-word detailed outline of your campaign addressing the following:

• Identify the selected organization’s internal and external PR issues based on your selected scenario.
• Identify the target publics for the PR Campaign and identify the interest each has in the scenario.
• Develop a market research plan to support your PR Campaign strategy development.
• Analyze how the PR Campaign will be integrated into the overall marketing strategies of the organization.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.