MKT 438 Week 2 Public Relations Case Study

Resource: The Practice of Public Relations textbook, University Library, Internet

After reading the case study: BP’s Loose Lips Sink Credibility Ship (Chapter 1), please answer the following questions in a Word document.

• How would you assess BP’s response to the Gulf of Mexico oil spill? (Answer should be 90 to 175 words in length)
• How could BP have prevented the damage done by its CEO spokesperson? (Answer should be 90 to 175 words in length.
• Had you been advising (CEO Anthony) Hayward, what would you have suggested he say in response to the questions he was asked? Provide at least 3 specific examples (Answer will need to be 260 to 350 words in length).

Format your answers consistent with APA guidelines.

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