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MKT 441 Week 3 Instruments with Various Measurement Scales Worksheet
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- Description
MKT 441 Week 3 Instruments with Various Measurement Scales Worksheet
Complete the Instruments with Various Measurement Scales Worksheet.
Click on the Assignment Files tab to submit your worksheet.
Instruments with Various Measurement Scales Worksheet
Describe in no more than 350 words a business situation of your choice where market research can influence decision making.
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Create six questions for a questionnaire or interview using at least three of the following measurement scales:
- Nominal
- Ordinal
- Interval
- Ratio
- Unidimensional
- Multidimensional
| Type of Measurement | Question |
Determine in 525 to 700 words the best sampling procedure.