MKT 441 Week 4 Market Research Implementation Plan: Final Plan

Write a 525- to 700-word Market Research Implementation Plan based on the scenario you selected in your Week 2 Learning Team Assignment: Market Research Implementation Plan: Problem Identification and Project Outline.

Continue and revise the previous paper to address the following in your plan:

• Describe your business scenario.
• Explain secondary market research concerning and applied to the selected scenario.
• Discuss the research design used in your project, such as qualitative, quantitative, or mixed.
• Develop at least one data collection instrument to address your market research scenario.
• Recommend sampling procedures for the implementation of the instruments.
• Create figures and tables to demonstrate marketing information.
• Develop a timeline for implementation
• Create an Executive Summary to place at the beginning of the plan.

Format your paper consistent with APA guidelines.

Click on the Assignment Files tab to submit your assignment.