MKT 445 Week 1 Sales Function Paper

Resources: University Library, Internet

Write a 700-to 1,050-word paper using your own organization, or an organization of your choice, in which you address the following:

• Discuss how nonsales business functions affect the sales function for the organization.
• Discuss, and provide examples, of how the sales functions of your selected organization are affected by other nonsales business activities.
• Discuss how all of the functions within an organization work toward meeting the organization’s strategic objectives.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 445 Week 2 Sales Plan: Phase One

You are the vice president of sales for the company of the product or service that you selected. You have been asked to prepare a sales plan for the CEO.

Resources: University Library, Internet

Select an existing product or service.

Obtain faculty approval of the product or service.

Write a 1,750-word minimum sales plan report that is 6–10 pages in length including charts and data graphs. In the sales plan report you must include the following:

• Description of your selected product or service
• Outline of where your product or service is in the product life cycle
• Environmental scan
• Situation analysis
• SWOTT analysis

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 445 Week 3 Sales Activities Paper and Flowchart

Resources: University Library, Internet

Write a 1,050- to 1,400-word paper in which you differentiate between the different types of sales activities. Include a flowchart of the selling activities for business-to-business sales, and a comparison of how business-to-business sales differs from business-to-consumer sales. In your paper, you must include a minimum of five selling activities, such as negotiation, lead generation, and approach to the customer.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 445 Week 3 Sales Plan: Phase Two

Resources: Sales Plan: Phase One paper, University Library, Internet

Utilize the organization and paper from Sale Plan: Phase One.

Write a 3,500-word minimum sales plan report that includes 12–22 pages in length with charts and data graphs. In the sales plan report you must include the following:

• Executive summary
• Description of your selected product or service from the previous week
• Outline of where your product or service is in the product life cycle from the previous week
• Environmental scan from the previous week
• Situation analysis from the previous week
• SWOTT analysis from the previous week
• Sales goals: Marketing; sales potential; and sales forecast chart with assumptions
• Strategic plan: Sales strategy and customer relationship strategy
• Tactics
• Budget in spreadsheet format
• Measurement tools

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 445 Week 4 Sales Management Paper

Resources: University Library, Internet

Write a 1,050- to 1,400-word paper in which you compare the different management techniques used to optimize sales personnel performance. Address the following in your paper:

• Identify a minimum of five management techniques including hiring, training, and motivating.
• Include an analysis of the various sales management tools such as quotas, targets, call reports, and sales reports, used in your selected organization.
• Include a description of who prepares these sales reports and how they relate to the sales plan.
• Discuss how technology affects sales management in the chosen organization.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 445 Week 5 Sales Relationship Paper

Resources: Electronic Reserve Readings, Internet, University Library

Research three articles on the customer to sales relationship.

Write a 1,050- to 1,400-word paper in which you compare and contrast the cost of customer retention versus customer acquisition. Explain the different types of relationships for business-to-business and business-to-consumer in the presale and postsale in terms of the decision to buy and customer retention.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

MKT 445 Week 5 Final Examination

Complete the final examination

MKT 445 Week 5 Sales Plan: Phase Three

You are the vice president of sales for the company of the product or service that you selected. You have been asked to prepare a sales plan for the CEO. You have learned that your product life cycle has changed. Select a new product life cycle stage.

Resources: University Library, Internet

Use the product or service selected for the Week One Sales Plan: Phase One paper.

Select a new product life cycle stage.

Write a 3,500-word minimum revised sales plan that is 12-20 pages in length, including charts and data graphs. Address the following in your revised sales plan:

• Illustrate the changes to your product’s life cycle.
• Outline what additions need to be made to your original sales plan.
• Reassess the market environment and situation analysis assuming that several changes have occurred in the market.
• Develop a plan for ongoing customer relationships and evaluate what incremental opportunities are available.
• Identify sales performance measurement tools that enable you to gauge future performance.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.