MKT 445 Week 5 Sales Plan: Phase Three

You are the vice president of sales for the company of the product or service that you selected. You have been asked to prepare a sales plan for the CEO. You have learned that your product life cycle has changed. Select a new product life cycle stage.

Resources: University Library, Internet

Use the product or service selected for the Week One Sales Plan: Phase One paper.

Select a new product life cycle stage.

Write a 3,500-word minimum revised sales plan that is 12-20 pages in length, including charts and data graphs. Address the following in your revised sales plan:

• Illustrate the changes to your product’s life cycle.
• Outline what additions need to be made to your original sales plan.
• Reassess the market environment and situation analysis assuming that several changes have occurred in the market.
• Develop a plan for ongoing customer relationships and evaluate what incremental opportunities are available.
• Identify sales performance measurement tools that enable you to gauge future performance.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.