MKT 445 Week 2 Sales Plan: Phase One

You are the vice president of sales for the company of the product or service that you selected. You have been asked to prepare a sales plan for the CEO.

Resources: University Library, Internet

Select an existing product or service.

Obtain faculty approval of the product or service.

Write a 1,750-word minimum sales plan report that is 6–10 pages in length including charts and data graphs. In the sales plan report you must include the following:

• Description of your selected product or service
• Outline of where your product or service is in the product life cycle
• Environmental scan
• Situation analysis
• SWOTT analysis

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.