MKT 445 Week 5 Sales Relationship Paper

Resources: Electronic Reserve Readings, Internet, University Library

Research three articles on the customer to sales relationship.

Write a 1,050- to 1,400-word paper in which you compare and contrast the cost of customer retention versus customer acquisition. Explain the different types of relationships for business-to-business and business-to-consumer in the presale and postsale in terms of the decision to buy and customer retention.

Format your paper consistent with APA guidelines.

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