MKT 498 Week 3 Advertising Tools in IMC PlansMKT 498 Week 3 Advertising Tools in IMC Plans

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MKT 498 Week 3 Advertising Tools in IMC PlansMKT 498 Week 3 Advertising Tools in IMC Plans
MKT 498 Week 3 Advertising Tools in IMC PlansMKT 498 Week 3 Advertising Tools in IMC Plans
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MKT 498 Week 3 Advertising Tools in IMC Plans

Write a 1,200- to 1,450-word paper using the company that you selected for the Week 1 assignment in which you:

  • Identify three advertising tools that the company uses.

  • Examine each tool and the target market it tries to reach with the tools.

  • Evaluate the effectiveness of each tool and its reach to the intended target market.

  • Suggest changes to each tool to increase its effectiveness.

  • Assess one additional advertising tool the company could implement to reach its target market and why you think this would be a good addition to the advertising mix.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.