MKT 498 Week 3 Competitive and Segmentation Analysis Presentation

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that shows a competitive advantage analysis in which the following points are addressed:

• Evaluate the key attributes of the selected product or service chosen in the Week 2 Learning Team assignment and discuss which segmentation variable is addressed by the attribute.
• Assess the competition the product or service has based on its attributes.
• Determine the unique competitive advantage of the product or service in relationship to the competition.
• Discuss the current positioning statement that guides the marketing communications of the product or service.
• Create a new positioning statement for the product or service that better communicates its value to the target market. Provide rationale for the new positioning statement.

Format your presentation consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.