MKT 498 Wk 2 Discussion – Practice: Buyer Behavior and Market Segmentation

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

What are the main business models for buyer behavior? How do these models explain buyer behavior? Which one do you identify with most as a consumer? Why?

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.