MKT 498 Wk 3 Discussion – Practice: Marketing Processes, Tools, and Channels

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MKT 498 Wk 3 Discussion - Practice: Marketing Processes, Tools, and Channels
MKT 498 Wk 3 Discussion – Practice: Marketing Processes, Tools, and Channels
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MKT 498 Wk 3 Discussion – Practice: Marketing Processes, Tools, and Channels

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

 

Media selection is an important consideration in any IMC plan. How do you determine the right media to recommend for a client? Think about the product you are currently writing about. What are the pros and cons of the media you might select? Does digital marketing enhance your IMC plan?

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.