MKT 498 Wk 4 Discussion – Practice: Integrated Marketing Communication (IMC) Tools

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MKT 498 Wk 4 Discussion - Practice: Integrated Marketing Communication (IMC) Tools
MKT 498 Wk 4 Discussion – Practice: Integrated Marketing Communication (IMC) Tools
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MKT 498 Wk 4 Discussion – Practice: Integrated Marketing Communication (IMC) Tools

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

Define Integrated Marketing Communication (IMC) tools. How do these tools help create successful marketing campaigns? Provide examples.

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.