MKT 571 Wk 5 Discussion – Customer Loyalty

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MKT 571 Wk 5 Discussion – Customer Loyalty
MKT 571 Wk 5 Discussion – Customer Loyalty
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MKT 571 Wk 5 Discussion – Customer Loyalty

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

Customer satisfaction surveys are everywhere, but do they measure loyalty? Review the Building, Measuring, and Profiting from Customer Loyalty” article from the University Library. Briefly summarize key points from this article and discuss strategies for earning and measuring customer loyalty.

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.