MKT 571 Wk 6 Discussion – Advertising Effectiveness

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

Imagine you are the product manager for a new Superbowl television ad. Discuss what you would measure to determine the effectiveness of that advertisement on the day it was shown, a month later, and six months later.

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.