- Description
OPS 571T Wk 1 – Apply: Week 1 Assignment
Designing a new product for aesthetics and for the user is generally termed industrial design.
True or False
In the generic product development process, collecting customer needs is accomplished during phase 0 (planning).
True or False
A key decision point in the generic development process during “Phase 4: Testing and Refinement” is concept approval.
True or False
DFMA stands for design for manufacturing and assembly.
True or False
The aim of quality function deployment (QFD) is:
Multiple Choice
To facilitate house of quality analysis
To provide value analysis/value engineering input
To integrate design for manufacturing and assembly (DFMA)
To facilitate better cooperation between business functions
To get the voice of the customer into the design of a product
Quality function deployment (QFD):
Multiple Choice
Is a manufacturing function aimed at lowering cost by reducing the portion of rejected units.
Fills the house of quality matrix with the designer’s aspirations for the product.
Starts with studying and listening to customers.
Is a place where the quality assurance function is housed.
Is another term for value engineering.
Value analysis/value engineering has as its objective to increase product quality and reduce costs.
True or False
One goal of having a core competency is to do something better than anyone else.
True or False
The conclusion of the product development process is when the product is withdrawn from the market.
True or False
A key tool of a quality function deployment team is the house of quality matrix.
True or False
Which of the following is primarily used to help design products that will connect product attributes with customer desires?
Multiple Choice
Phase 0: Planning
House of quality matrix
Value analysis/value engineering
Concurrent engineering
System-level design
Which of the following is a time-to-market performance measure used in judging product development performance?
Multiple Choice
Frequency of new-product introductions
Product reliability
Customer loyalty
Yield
Value analysis
Performance measures discussed for development projects does not include
Multiple Choice
Frequency of new product introductions
Yield
Percentage sales coming from very old products
Cost of materials and tooling
conformance – reliability in use
A key decision point in the generic development process during “Phase 1: Concept Development” approval.
True or False
False
The “house of quality” matrix is a technique that relates customer requirements to concrete g or engineering goals.
True or False
True
mpetencies are those things that everyone in the firm must be able to do well.
True or False
False
The most basic categories of cash flow for a typical new product do not include:
Multiple Choice
Depreciation
Ramp-up cost
Development cost
Sales revenue
Marketing cost
The purpose of value analysis/value engineering (VA/VE) is to:
Multiple Choice
Simplify products and processes
Improve the value that customers find in existing products
Relate the customer’s needs to technical specifications
Meet budgets and improve the results of financial models
Facilitate better cooperation between business functions
Quality function deployment involves listening to customers to determine the characteristics of a superior product.
True or False
Which of the following is not an example of technology –push product?
Multiple Choice
Gore-tex
Artificial vein
plant seeds
I-phone 7
Go-pro Camera
Early prototypes of a new product, using the same geometry and material processes as the production versions, are usually constructed during the concept development phase of the product development process.
True or False
Which of the following is not a typical phases of product development?
Multiple Choice
Concept development
Value engineering
System-level design
Testing and refinement
Production/ramp-up
Which of the following is not a typical phases of product development?
Multiple Choice
Concept development
Planning
System-level design
early market feedback
Production/ramp-up
Concept development is one of the typical phases of product development.
True or False
A competency is not core if it is easy for competitors to imitate.
True or False
A reason that firms must develop more new products than ever is which of the following?
Multiple Choice
Product life cycles are shorter
Commitments to joint venture partners
They are replacing old customers with new ones
To amortize heavy investments in development labs
The increased difficulty of defending patents and trade names
Sensitivity analysis of the base-case financial model is a useful tool for which of the following reasons?
Multiple Choice
To determine how long the development process can profitably last
To understand how many technical people are needed to make the project a success
To help understand the basic trade-offs of resources committed and cash received
To identify the necessary product launch date
To set marketing and sales budgets
What dimension of competitiveness does quality in product design affect?
Multiple Choice
Engineering hours per project
The cost of ongoing service
Responsiveness to customer needs
Aesthetics of design
None of these
Most purchasers of electronic products cannot fully operate them and use only a small number of the available features.
True or False
The ecodesign approach focuses exclusively on the design and commercial launch phases of the product’s life cycle.
True or False
Similarity of projects allows for a streamlined and highly structured development process in which variant of the generic product development process?
Multiple Choice
Technology-push products
Customized products
Complex systems
Quick-build products
Process-intensive products
In a concurrent engineering approach to product design and development, an integration team ensures that various parts of the product are compatible with the needs of the target customer.
True or False
Advocates of financial modeling of product design projects argue that:
Multiple Choice
Financial analysis focuses on measurable quantities only.
Financial analysis brings discipline and control to the product development process.
Sufficiently rigorous financial analysis can accurately forecast the product’s profit potential.
Financial analysis is as solid as the assumptions that go into the model.
Financial analysis nurtures innovation and creativity.
Which of the following is not a typical phases of product development?
Multiple Choice
Concept development
Planning
System-level design
early market feedback
Production/ramp-up
Which of the following is a characteristic of concurrent engineering?
Multiple Choice
Integrated computer-assisted design
Using automated guided vehicles
Separate development teams working at once
Having an excellent forecasting system
The design-build-test cycle
Because ecodesigned products are innovative and have better environmental performance, they can be of a slightly lesser quality than the market standard.
True or False
What dimension of competitiveness does time-to-market performance in product design and process selection affect?
Multiple Choice
Engineering hours per project
The cost of ongoing service
Responsiveness to customer needs
Aesthetics of design
None of these
System integration and validation are an important step in which variant of the generic product development process?
Multiple Choice
Technology-push products
Customized products
Complex systems
Quick-build products
Process-intensive products
Consumer electronics is an example of a product developed in which variant of the generic product development process?
Multiple Choice
Technology-push products
Customized products
Platform products
Quick-build products
Process-intensive products
One of the major benefits of DFMA is that products are designed that customers will want.
True or False