PHL 458 Week 5 Persuasive Communication Presentation

Consider the social issue identified by your Learning Team during Week 3 of this class.

Identify your target audience, and highlight their key characteristics and concerns.

Develop a campaign to persuade the public to adopt the solutions that you identified during Week 3.  (You may modify the solutions that you proposed during Week 3, if you wish).

Select the most appropriate media tools to persuade your intended audience to accept your proposed solution to your chosen social issue. Possible tools include a political campaign, a city council proposal, an editorial article, a commercial, a radio-style podcast, a comprehensive political pamphlet, an interactive game, a website, and so forth. Focus on creativity and on solid persuasive technique.

Create a presentation to summarize your campaign. Include the following in your presentation:

• A discussion of the key characteristics of your target audience
• An explanation of the main persuasive strategies and arguments that you will employ, and why you expect these to be effective
• Consideration of possible reasons your audience might reject your ideas.
• A discussion of ways to overcome these anticipated audience objections.

Organize your work in a Microsoft® PowerPoint® presentation of 10 to 12 slides. (This slide count does not include bookkeeping slides: title page, notes, etc. The slide count listed above should only include content slides.) Include detailed descriptions of audio/visual, internet, or other media used in your persuasive campaign.  (If your team has the skills, you may elect to create sample pieces, but this is not required.)

Format your assignment according to appropriate course level APA guidelines.

Submit your assignment to the Assignment Files tab.