MKT 435 Wk 3 Discussion – Dissociative Reference Group

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday 

Respond to the following in a minimum of 175 words:

What is a dissociative reference group? In what way can dissociative reference groups influence consumer behavior? How does consumer behavior fit into the consumption process? Why is it important to marketing strategy?

Due Monday 

Reply to at least two of your classmates. Be constructive and professional in your responses.