MKT 445 Week 3 Sales Plan: Phase Two

Resources: Sales Plan: Phase One paper, University Library, Internet

Utilize the organization and paper from Sale Plan: Phase One.

Write a 3,500-word minimum sales plan report that includes 12–22 pages in length with charts and data graphs. In the sales plan report you must include the following:

• Executive summary
• Description of your selected product or service from the previous week
• Outline of where your product or service is in the product life cycle from the previous week
• Environmental scan from the previous week
• Situation analysis from the previous week
• SWOTT analysis from the previous week
• Sales goals: Marketing; sales potential; and sales forecast chart with assumptions
• Strategic plan: Sales strategy and customer relationship strategy
• Tactics
• Budget in spreadsheet format
• Measurement tools

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.